Energy drinks are nothing new, but when an energy drink partners with Lance Armstrong, that is big news!

Last week, Paceline Products (the exclusive distributor of FRS antioxidant health drink to IBDs) announced a partnership between 7-time Tour de France winner Lance Armstrong and New Sun Nutrition (makers of FRS.) According to their press release, Armstrong will be the company’s chief spokesman and will join New Sun Nutrition’s Board of Directors, and FRS will be an official sponsor of the Discovery Channel Pro Cycling Team for 2007.

So what’s so special that makes this energy drink worthy of Lance’s attention?

FRS, which stands for Free Radical Scavenger, (I like that name!) contains a patented combination of essential vitamins, metabolic enhancers, and two flavonoids – quercetin (an antioxidant typically found in the skins of apples, onions, and red grapes) and catechins (extracted from green tea).

That sure sounds better than the artificial crap in most energy drinks.

The product was initially developed to fight fatigue in cancer patients on chemotherapy. (Hey, now there is something any cancer survivor can appreciate!)

“FRS is different,” says Armstrong. “It’s a healthy choice for energy that last hours not minutes. It fits in line with me wanting to live to be ninety. It fits in line with me wanting to keep running marathons, riding my bike, being fit and having fun.”

[Via BicycleNewswire]


More FRS News Coverage and Stories:

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  1. Is there anything funky in it like malitol that makes it low calorie?

  2. @Naomi

    The low calorie versions contain sucralose. However the “all natural” versions do not contain anything artificial.

    If you look at the links above you’ll see I have done a detailed review of each FRS product including ingredient lists, taste test, etc.

  3. Do you still have the picture of Lance holding up his bike with both hands outstretched on the wheels. I saw it on Friday on the site and can’t seem to find it today. Thank you, Renee’

  4. @Renee

    That’s the latest ad campaign for FRS. There are quite a few cycling sites running it.

    If you don’t see it here, try the FRS website.

  5. Can we purchase the energy drink, products, anywhere other than online?

  6. @Sandy

    This post will answer your question:

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