FRS – The Energy Drink Endorsed by Lance Armstrong
Over the weekend I discovered a new energy drink called FRS Healthy Energy. At first glance it reminded me of ACT Energy, which is a healthy/natural energy drink, so I figured FRS was worth a look.
And boy was I right! It turns out that this energy drink is endorsed by none other than Lance Armstrong! Apparently Lance scrutinized the science behind this energy drink and deemed it worthy of consumption. He’s even sitting on the Board of Directors for the company now, so he must really believe in this stuff.
Here’s a quote from Lance about the situation and his take on the FRS energy drink:
“FRS is a part of my daily routine. Though I have retired from cycling, my days, like the days of many other people, are strenuous and I need something to keep me going. FRS has been the healthy energy choice for me.”
– Lance Armstrong [via FRS.com]
Just with his endorsement I’m really considering trying this. If you want some, they are running a free trial offer right now where you get a selection of all their products, including ready-to-drink cans, powder to mix your own, concentrate liquid to mix your own, and soft chews.
So why am I not jumping at this free trial? Sucralose. While the ready-to-drink cans and the liquid concentrate are sweetened with organic evaporated cane juice and white grape juice concentrate, the “low calorie” flavors and all the powders contain sucralose. (The soft chews contain sugar and corn syrup, but that’s still better than artificial sweeteners.)
I’ll be holding out because I just want the good stuff, but regardless, expect a full review in the future.
Aside from the sweeteners and typical vitamins and minerals, here is a little quote about the main active ingredient:
Quercetin is a natural antioxidant found in the skins of apples, blueberries, and onions. It protects the adrenaline that your body naturally creates to give you energy for small daily tasks like staying awake at work and big events like running a marathon. Quercetin allows your body to use energy more efficiently so you feel more energy for a longer amount of time.
(Quoted from the FRS website.)