FRS - The Energy Drink Endorsed by Lance Armstrong
Over the weekend I discovered a new energy drink called FRS Healthy Energy. At first glance it reminded me of ACT Energy, which is a healthy/natural energy drink, so I figured FRS was worth a look.
And boy was I right! It turns out that this energy drink is endorsed by none other than Lance Armstrong! Apparently Lance scrutinized the science behind this energy drink and deemed it worthy of consumption. He’s even sitting on the Board of Directors for the company now, so he must really believe in this stuff.
Here’s a quote from Lance about the situation and his take on the FRS energy drink:
“FRS is a part of my daily routine. Though I have retired from cycling, my days, like the days of many other people, are strenuous and I need something to keep me going. FRS has been the healthy energy choice for me.”
- Lance Armstrong [via FRS.com]
Just with his endorsement I’m really considering trying this. If you want some, they are running a free trial offer right now where you get a selection of all their products, including ready-to-drink cans, powder to mix your own, concentrate liquid to mix your own, and soft chews.
So why am I not jumping at this free trial? Sucralose. While the ready-to-drink cans and the liquid concentrate are sweetened with organic evaporated cane juice and white grape juice concentrate, the “low calorie” flavors and all the powders contain sucralose. (The soft chews contain sugar and corn syrup, but that’s still better than artificial sweeteners.)
I’ll be holding out because I just want the good stuff, but regardless, expect a full review in the future.
Aside from the sweeteners and typical vitamins and minerals, here is a little quote about the main active ingredient:
Quercetin is a natural antioxidant found in the skins of apples, blueberries, and onions. It protects the adrenaline that your body naturally creates to give you energy for small daily tasks like staying awake at work and big events like running a marathon. Quercetin allows your body to use energy more efficiently so you feel more energy for a longer amount of time.
(Quoted from the FRS website.)
So if you want some, get an FRS Free Trial!
(It’s a $65 value but you pay shipping, and then if you don’t cancel by phone, they’ll set you up for automatic monthly payments. The typical “catch” for any free trial offer.)
Photo credit: FRS
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I actually got the free trial of this stuff a few months ago. I have to be honest that I didn’t really see any gains or feel any better than I do with my regular balanced diet. The chews tasted pretty good but that seemed to be about it for me.
you get the same anti-oxident properties in a cup of cheap green tea, some hershey chocolat, and piece of fruit. (I like cheaper)
Also when you sign up for the trial you are also signed up to start getting the stuff at a regular shipping interval. You have to cancel your free trial or you get charged. Then when you call to cancel you get a supper pushy high preasure sales person in a call center working you over to extend the time on your trial and to show you how you can change your scheduled shipments so you only get what you want.
As far as Lance’s endorsment…I’m not so sure it isn’t only financially motivated at least thats my feeling about it after trying it anyway.
I had a feeling it would be a pushy salesman which is what turned me away. When your only cancellation option is the phone they do whatever they can!
But my reasoning with Lance is that he would make much more $$$ with his Nike and Subaru endorsements or even his outrageously priced speaking engagements. Unless FRS goes public and the stock takes off like Google, I don’t think it’s worth staking his reputation on something unless it works.
And “work” is subjective, because if it provides healthy antioxidants I would consider it to “work.”
(We’re in the minority about wanting cheap stuff. If everyone was willing to carry around home-brewed green tea and fruit, energy drinks never would have started!)
I see your point and your probably right.
Hey at the very least the stuff tastes good.
“Hey at the very least the stuff tastes good.”
Sounds good to me then!
Like Lance knows anything about science of sports drinks…
This is a real shame. The drink may be great for top endurance athletes, but they are taking very slim evidence (3% gain??) from “stressed athletes and claiming it will help normal people, where there is no evidence at all. If the science was so compelling and they have a Harvard professor on the payroll, why was their critical research performed at Appalachain State??? Do they even have indoor plumbing at Appalachian state?
I have a PhD and am a published scientist. My specialy has nothing to do with energy drink, but free radicals are a focus. I can read a science paper and interpret the data. This drink is being pushed by salesman and they are ruining the name of one of our greatest athletes. If he will participate in a scam like this, who can believe he did not believe greedy scientists when they told him HGH couldn’t be detected and they could help him win????