designer whey protein bar

Designer Whey has been a popular protein powder for many years. Growing up, it was one of those big brands that everyone talked about and paid a premium for. But once I would have been able to afford it, I noticed it contained acesulfame potassium (an artificial sweetener,) so I passed on it anyway.

Not to mention, a scoop of their powder contains 18g protein, rather than the customary 24g I’m used to. That’s 25% less protein, so it really adds up (or you could say, does not add up!)

But enough about the powder. Though they never got me hooked on that, I did purchase a Designer Whey Protein Bar the other day. The bar wasn’t overly expensive nor did it contain artificial sweeteners!

Unfortunately, the bar was not particularly large, nor filling, nor high in protein. But it did taste great!

Here’s a quick look at the health and nutrition side of things:

Ingredients: Designer Whey Protein Blend (Whey Protein Concentrate, Soy Protein Isolate, Milk Protein Concentrate), Chocolate Flavored Coating (Sugar, Fractionated Palm Kernel Oil, Milk Protein Concentrate, Cocoa (processed with Alkali), Soy Lecithin, Natural Flavor), Dried Cane Syrup, Brown Rice Syrup, Honey, Tapioca Syrup, Water, Fractionated Palm Kernel Oil, Rice Flour, Natural Flavor, Sugar, Tapioca Starch, Cocoa (processed with Alkali), Nonfat Milk, Vitamin & Mineral Blend (Calcium Phosphate, Ascorbic Acid, Alpha-Tocopherol Acetate, Niacinamide, Calcium Pantothenate, Vitamin A Palmitate, Pyridoxine Hydrochloride, Riboflavin, Thiamine Mononitrate, Folic Acid, Biotin, Cyanocobalamin, Cholecalciferol), Glycerine, High Oleic Sunflower Oil, Salt, Butter, Soy Lecithin, Sunflower Lecithin, Lactose, Calcium Carbonate, Dextrose, Sodium Citrate, Maltodextrin, Carrageenan.

I’m pleased to see that they use sugar and honey rather than artificial sweeteners. If you look closely, though, sugar is on the ingredients list (in some form) no less than seven times!

Calories 160
Fat 5g
Carbs 20g
Sugars 13g
Protein 10g

Hmm… 10 grams of protein and 20 grams of carbs (13 of which are sugar and 0 are fiber.) When there are twice as many carbs as there are grams of protein, you can’t call it a protein bar!

The Designer Whey protein blend is the first ingredient, which is great, but next is the chocolate coating… and the first ingredient in that is sugar.

Don’t get this bar looking for something very high in protein, and certainly don’t get it if you’re looking for something natural!

designer whey protein bar

I tried the Triple Chocolate Crunch flavor, and the taste makes up for the nutritional shortcomings. Of course, the ingredients make this very similar to a candy bar, so it better taste good!

There’s lots of chocolaty goodness here. There’s a chocolate coating, darker chocolate drizzled over that, chocolate cookie bites inside. Then you have some tan colored dough stuff and what looks like caramel on top of that.

I could eat these all day!

As mentioned though, the sugar content is a bit much. If I were eating bars all day, my choice would more likely be a Clif Builder’s Snack Size bar, which has 10g protein in a 140 calorie bar, with just 15g carbs. Both those bars taste good, though!

My final verdict is…

This bar tastes great, but I can’t categorize it as a protein bar (too little protein and too high in sugar,) energy bar (too low in carbs,) or food bar (too many processed ingredients,) so I don’t see the point in it.

If you’re looking for a protein bar, there are plenty of better-tasting bars that contain just as much (if not more) protein and less sugar, and I’m planning to stick with them.

Official website: www.DesignerWhey.com

Buy online: www.Amazon.com

Product Review Details
Company: Designer Whey
Product: Designer Whey Protein Bar
Reviewed by: Coach Levi
My Rating: 3.0 out of 5
Date last updated: 2013-06-15
Obtained Product: Purchased at retailer.
CoachLevi.com Advertiser: No.

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