GU enters the hot stroopwafel market with the GU Energy Stroopwafel. Gu says this is “a Dutch-style syrup waffle that acts like an energy gel, but tastes like breakfast.” As someone who has been using GU energy gels for nearly 20 years (because they work!), I’m very
Continue reading →This isn’t just any waffle. It’s a “Stroopwafel” like you find in the Netherlands, but it comes packaged like an energy bar. They have been a long-time tradition in Belgium and the Netherlands, first brought to the world of endurance sports by Honey Stinger. (I remember hearing
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