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clif crunch granola bar

I was somewhat surprised to find out, Clif Bar has ventured into granola bars! The new Clif Crunch is more of a typical granola bar, unlike Clif’s usual offering of energy bars and gels.

From the outside, it looks just like the Nature Valley granola bars. Inside the wrapper, also the same. I see two small crunchy granola bars.

Is the Clif Crunch just another granola bar, or is it something special? Keep reading…

Ingredients and Nutrition Facts

We’ll start by looking at the ingredients:

Ingredients: Organic Rolled Oats, Organic Evaporated Cane Juice, Organic Sunflower Oil, Rice Crisp (Rice Flour, Barley Malt Extract, Evaporated Cane Juice, Salt, Calcium Carbonate), Honey, Natural Flavors, Organic Barley Flakes, Organic Rye Flakes, Oat Bran, Oat Fiber, Sea Salt (Real Salt®), Inulin (Chicory Extract).

The ingredients are fairly typical for a granola bar, but at least Clif Bar has chosen quality ingredients rather than the standard stuff. I see quite a few organic ingredients and thought it was cool they used Real Salt brand sea salt.

Nutrition Facts:

Calories 180
Total Fat 7g
Carbs 27g
Sugars 11g
Protein 4g

The nutrition facts are very similar (practically identical) to Nature Valley bars.

The only real difference in the end, is Clif has more expensive, fancier ingredients. Nature Valley is basically whole grain oats, sugar, and honey. Clif has organic oats, plus rye and barley, and uses sea salt instead of plain salt.

That might matter if you’re really picky, but thinking realistically, it’s just a granola bar.

Clif Crunch Taste Test

Clif Crunch comes in these flavors: Chocolate Chip, Honey Oat, White Chocolate Macadamia Nut, and Peanut Butter. Here are my thoughts:

Oats & Honey:

I suspected this would taste like an “oats and honey” Nature Valley bar. From what I remember, it tastes very similar. It doesn’t taste exactly the same, but close.

This granola bar is lower in sugar than a typical energy bar but still sweet enough for me.

Texture is similar to Nature Valley, but the bar is not as hard. I noticed the Nature Valley bars are usually rather hard and can be tough to bite into. The Clif Crunch is a bit softer in the sense it’s not hard to bite; it’s still plenty crunchy.

clif crunch chocolate chip

Chocolate Chip:

At first, this tastes like a chocolate chip rice cake. Kind of dry like that. It’s somewhat plain but pretty sweet. Not a whole lot of chocolate.

Rice cake is my best reference since I can’t recall having any chocolate chip granola bars before.

White Chocolate Macadamia Nut:


clif crunch peanut butter

Peanut Butter:

Like with Oats & Honey, the Peanut Butter is very similar to Nature Valley’s peanut butter flavor. Looks the same too, with the peanut butter drizzled over the top. And yes, this makes the bars stick together in the wrapper.

The taste is good. Perhaps the peanut butter tastes a tiny bit more natural, but then the oats have a different type of sweetness, so I’m not sure exactly what it is that makes these different. But either way, these are practically identical to the Nature Valley.

Clif Crunch In Use

How would the Clif Crunch stand up to being used as an energy bar? Well, it looks like it would crumble. I only had one of each to test, and they didn’t crumble, but they weren’t in my pocket or backpack during a hike or ride.

I’ve carried unwrapped Kashi granola bars in my jersey pockets though, and that worked pretty well.

When it comes to price, Clif is more expensive than Nature Valley. At Amazon.com, it’s $6.94 for two boxes of Clif Crunch. (Each box contains 5 packs of granola bars. So, $0.69 per pack.) I found some Nature Valley bars, if you buy the bulk box of 48 packs, it’s $0.46 per pack.

So I’d say Clif is going to run about 20-25% more expensive than the typical crunchy granola bars. So you can weight out the options and choose Clif Crunch if the organic ingredients are important to you.

My final verdict is…

Basically, these Clif Crunch bars taste pretty good, but I don’t see how they are any different from competing granola bars. (Not that I regularly buy anything like this anyway.)

When all is said and done, this is just a crunchy granola bar made by Clif Bar. If you are looking for a Nature Valley alternative, you could try this, because it’s very similar.

Official website: www.ClifBar.com

Buy online: www.Amazon.com

Get a free one: Just follow @ClifBar on Twitter and they’ll send you details to get a free Clif Crunch. (Offer valid at time of writing.)

Product Review Details
Company: Clif Bar
Product: Clif Crunch Granola Bar
Reviewed by: Coach Levi
My Rating: 3.0 out of 5
Date last updated: 2011-03-19
Obtained Product: Free sample from company.
CoachLevi.com Advertiser: No.

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  1. Thanks for your review. I’ve tried the Peanut Butter and the Chocolate Chip. I agree that the Peanut Butter tastes similar to other granola bar brands. But having not had a Chocolate Chip in any other brand, I was pleasantly surprised by how good it is. I love crunchy granola bars, so I’m glad Clif Bar has ventured into this market. As I noted on your review of Gary’s Panforte, I’m not a huge fan of the regular soft Clif Bars, except the Gary’s Panforte, it’s wonderful!

  2. @Lynne

    Yeah I was surprised, I really liked the Chocolate Chip flavor even though I don’t normally like chocolate chip bars.

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