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Tour de France Champion Lance Armstrong Partners with FRS Energy Drink

Energy drinks are nothing new, but when an energy drink partners with Lance Armstrong, that is big news! Last week, Paceline Products announced a partnership between 7-time Tour de France winner Lance Armstrong and New Sun Nutrition (makers of FRS.) According to their press release, Armstrong will be the company’s chief spokesman and will join New Sun Nutrition’s Board of Directors, and FRS will be an official sponsor of the Discovery Channel Pro Cycling Team for 2007.

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