FRS - The Energy Drink Endorsed by Lance Armstrong

frs energy drink cans

Over the weekend I discovered a new energy drink called FRS Healthy Energy. At first glance it reminded me of ACT Energy, which is a healthy/natural energy drink, so I figured FRS was worth a look.

And boy was I right! It turns out that this energy drink is endorsed by none other than Lance Armstrong! Apparently Lance scrutinized the science behind this energy drink and deemed it worthy of consumption. He’s even sitting on the Board of Directors for the company now, so he must really believe in this stuff.

Here’s a quote from Lance about the situation and his take on the FRS energy drink:

“FRS is a part of my daily routine. Though I have retired from cycling, my days, like the days of many other people, are strenuous and I need something to keep me going. FRS has been the healthy energy choice for me.”
- Lance Armstrong [via FRS.com]

Just with his endorsement I’m really considering trying this. If you want some, they are running a free trial offer right now where you get a selection of all their products, including ready-to-drink cans, powder to mix your own, concentrate liquid to mix your own, and soft chews.

So why am I not jumping at this free trial? Sucralose. While the ready-to-drink cans and the liquid concentrate are sweetened with organic evaporated cane juice and white grape juice concentrate, the “low calorie” flavors and all the powders contain sucralose. (The soft chews contain sugar and corn syrup, but that’s still better than artificial sweeteners.)

I’ll be holding out because I just want the good stuff, but regardless, expect a full review in the future.

Aside from the sweeteners and typical vitamins and minerals, here is a little quote about the main active ingredient:

Quercetin is a natural antioxidant found in the skins of apples, blueberries, and onions. It protects the adrenaline that your body naturally creates to give you energy for small daily tasks like staying awake at work and big events like running a marathon. Quercetin allows your body to use energy more efficiently so you feel more energy for a longer amount of time.

(Quoted from the FRS website.)

So if you want some, get an FRS Free Trial!

(It’s a $65 value but you pay shipping, and then if you don’t cancel by phone, they’ll set you up for automatic monthly payments. The typical “catch” for any free trial offer.)

Photo credit: FRS

Tour de France Champion Lance Armstrong Partners with FRS Energy Drink

Energy drinks are nothing new, but when an energy drink partners with Lance Armstrong, that is big news!

Last week, Paceline Products (the exclusive distributor of FRS antioxidant health drink to IBDs) announced a partnership between 7-time Tour de France winner Lance Armstrong and New Sun Nutrition (makers of FRS.) According to their press release, Armstrong will be the company’s chief spokesman and will join New Sun Nutrition’s Board of Directors, and FRS will be an official sponsor of the Discovery Channel Pro Cycling Team for 2007.

So what’s so special that makes this energy drink worthy of Lance’s attention?

FRS, which stands for Free Radical Scavenger, (I like that name!) contains a patented combination of essential vitamins, metabolic enhancers, and two flavonoids - quercetin (an antioxidant typically found in the skins of apples, onions, and red grapes) and catechins (extracted from green tea).

That sure sounds better than the artificial crap in most energy drinks.

The product was initially developed to fight fatigue in cancer patients on chemotherapy. (Hey, now there is something any cancer survivor can appreciate!)

“FRS is different,” says Armstrong. “It’s a healthy choice for energy that last hours not minutes. It fits in line with me wanting to live to be ninety. It fits in line with me wanting to keep running marathons, riding my bike, being fit and having fun.”

[Via BicycleNewswire]

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