Today’s question is about an energy shot powder…

Hi Coach. Have you ever heard of or tried an energy SHOT powder?

Hi there,

Before your email, no, I had never heard of or tried an energy shot powder. I’ve had energy drinks, energy shots, and energy drink powders (like FRS and Zipfizz,) but not a powdered energy shot.

Struck with curiosity, I set to find out what this might be… With a Google search I was able to find “Everyday Energy Shots,” apparently the only company out there selling energy shot powder, which they sell in bulk – a 60 serving bin for $45.

Am I in a rush to buy some? Nope. Am I surprised there is no one else marketing a product like this? Nope.

Here’s why:

• I use energy shots very sparingly. I don’t want a lot around tempting me for no reason. Plus, 60 servings would probably last me 10 years!
• Energy shots are convenient to buy at the store when necessary. Not hard to find.
• I like to keep a couple in my car for emergency pick-me-ups. I’d rather have them individually sealed so they can stay in there for a long time, yet still be fresh and ready to drink if I want one.
• The whole energy shot idea was to get an energy boost equivalent to a full-size energy drink without having to consume so much fluid. Well, you can take any powdered energy drink and mix it with 2oz water instead of 8-16oz. Ta-da, you just made your own energy shot!
• Not to mention you really lose the convenience when you have to carry around a canister of powder and mix up each little shot you want.

Overall, this seems like a bad idea that was not subject to any market research before launching the product! Not only would I NOT recommend it for any endurance athletes or health-conscious individuals, I doubt the typical energy shot consumer will have any interest whatsoever.

If you know anyone that does network marketing (MLM stuff,) one of the nutritional products they might be promoting is TruBoost Honest Energy. This is a 4oz energy shot from LifeForce International (the company behind Body Balance, Osteo Omega Care, and other health supplements.)

TruBoost is claimed to “boost energy naturally” and “enhance mental clarity.” That’s nothing new. What sets this energy shot apart from the rest is that it contains no stimulants, no caffeine, is non-carbonated, and is free of artificial colors and flavors.

Health, Ingredients, and Nutrition Facts

To start with, let’s look at the “Proprietary Organic Blend.” TruBoost contains 1.4g of these herbs: Krishna Tulsi leaf and flower, Vana Tulsi leaf and flower, Rama Tulsi leaf and flower.

Apparently all those herbs are forms of “Holy Basil”, which is an interesting herb from India that may help relieve stress (read more from Dr. Weil.)

Then you have 500mg of Potassium D-glucarate and 125mg Sensoril (which is Ashwaganda Extract.) There are also some B vitamins in there, but just about 30% DV for each, which isn’t much compared to other energy drinks.

Finally, the other ingredients…

Other ingredients: Peach Juice (Water, Peach Juice Concentrate), Organic Agave Nectar, Natural Flavors, Citric Acid.

That makes for 6g sugar (peach juice and agave nectar are nearly pure sugar,) all in all giving you 30 calories. That’s quite a few calories for a healthy 4oz drink (compared to Ola Loa or something,) but not many if you compare it to other energy drinks or to juice.

Taste Test

TruBoost is a peach flavor according to the bottle.

The first time I tried it, my exact words were “this tastes like peach-flavored urine!” It was pretty bad and I did not enjoy finishing the 4oz.

However, a couple days later I reluctantly tried another bottle… and it was pretty good! Nothing special, but it was drinkable and actually tasted like peach that time.

The third time, I really enjoyed it! I’m not sure why, but the peach taste was just plain better the third time around. If I had had a 12oz can of this stuff, I would have gladly consumed the whole thing.

With the fourth bottle, it was the same thing – it was actually good.

Perhaps since I don’t regularly consume energy shots, I needed a couple warm-up sessions? Whatever it was, I wouldn’t hesitate to have a fifth bottle.

The Energy Boost

The first time I took this, I thought it may have given me a boost, but I was unsure. The second time I was thinking, “OK, I’m pretty sure this gave me a small energy boost.”

The third time I could finally tell for sure. I had one at roughly 6pm when I was getting tired from a long day of exercise and work. While I didn’t notice a kick, about 45 minutes later I started thinking, “hey, I feel pretty good.”

And I felt good and alert the rest of the evening. It was a good feeling – relaxed yet awake and alert. Much better than a jittery feeling! I was still able to get to sleep at 11pm.

But if you already have a tolerance to energy drinks or you’re really run down from a rough week, this might not be a big enough kick.

Overall it turned out to be a pretty good drink, and I only have one complaint – the bottle itself! The packaging sucks!

To start, you have to peel off the thick plastic covering, but that’s not so bad. The real problem is that “lift n pull” seal under the cap. I hate those things. Now, it’s one thing to take it off a 32oz bottle of something, but to remove it for one measly energy shot, it’s a huge pain in the ass.

It takes longer to remove the seal than it does to drink the drink!

My final verdict is…

At first I didn’t like this at all, but now I kind of like it. It provides a small but pleasant energy boost that sets it apart from other powerful energy drinks.

I would definitely get some more if it was cheap, but it’s not convenient to purchase and it’s probably like $3 per shot. So I don’t mind going without it since there are so many energy drink options out there.

Official website: Lifeforce.net